9.3.11

Advertising Architecture/Designing with friends

My dear life friend and designer-buddy Angela Woda recently blogged about our poster design that was exhibited in the Architecture Association's 'Advertising Architecture' (that's a lot of 'A's!) 2010 competition. 

The design process for the submission was carried out from our separate studios in Sydney and Melbourne, via skype and emails. You should definitely keep an eye on Miss Woda. She is going to change the world.

This is the final product that was exhibited at Surry Hills library:


...And this is our statement that went along side it in the catalogue (which I lost on the night...)...

"Man does come into the world with eyes, but only by slow education does he learn to see"  Walter Gropius.
We are all born with spatial imagination and awareness. There is a fabulous difference between the world that we create within the flatland of paper space, and the physical limitations of the real world beyond. All built form has the potential to give their inhabitants delight, comfort and joy. These are experiences that you can’t find in a line, but are drawn by an Architect in the knowledge of what the line will mean when the drawing on paper is transported into the third dimension.
The hero shot can sell an image. But this is not a pipe.
What makes architects so important?
An Architect knows the difference.

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